Custom development

When the brief does not fit a template.

Designer tools, marketing websites, supplier and CRM integrations, catalogue tools, and software that supports how your business actually runs. Scoped in writing before any code.

Designer tool

Logo on product. Placement written to the order.

Drag the logo, switch product and colour, change size. The real tool takes the client's uploaded artwork and sends the placement spec to production with the order, so nobody interprets a screenshot.

design.yourcompany.com
Typical work

Websites

Fast static sites for distributors and decorators. Product showcases, capabilities pages, quote request forms. Hosted on Cloudflare Pages.

Integrations

Moving data between the systems you already pay for: CRM, accounting, ecommerce, email. Built only when there is a named event that triggers it and credentials in hand.

Catalogue tools

Turning supplier price lists and product feeds into a searchable internal catalogue with your margins applied.

Principles

Lightest stack that works

Static hosting before servers. Google Workspace tools before custom databases. Shopify before a custom store. Servers only when the brief requires them.

Written scope with exclusions

The proposal names what is not included, so change requests are priced rather than argued.

Verification at each stage

Each build step has a check before the next starts. You see working software early.

Handover you can maintain

Accounts in your name. Documentation for the changes you will make yourself. No dependency on us for routine edits.

Describe the problem, not the solution.

We will propose the smallest thing that fixes it.

Email hello@merchtech.in